BMGT3003 Customer Relationship Management

This module “Customer Relationship Management” is of the University of Worcester, which examines the methods by which an organization establishes and maintains its customer relationship. Customer relationship management is a strategy or technology to maintain the relationship of the company with its customers through healthy interactions. Organizations enhance and manage the customer relationship with the goal of improving the business relationship in the industry. Therefore, customer relationship management helps companies to stay connected to their customers in order to streamline their processes and improve the company’s profitability.

What is included in this course?

 Through the assignment, the students are expected to perform the role of customer relationship manager of an imaginary company and seek customer interactions and their responses about the company. It is the duty of the customer relationship manager to manage and look after the customer once the sale of the goods is completed. They build a relationship with the customers to keep them informed and up to date about their products or services. The assignment focuses on the comprehensive process of customer relationship management. 

Why should I choose this course?

The process includes steps such as generating brand awareness among new customers, acquiring leads to the target market, converting the leads into prospective customers, providing enhanced customer support and services, and lastly driving upsells. The module also provides an understanding of the concept that how the management of customer relationships can prove to be a great asset for the company as the ultimate goal of every organization is to maximize the customer experience.

What is the focus of this course?

The assignment requires the teams to develop a customer relationship management strategy for a company in order to maximize the revenue and profits, minimize the company’s costs and prioritize the relationship of the company with its customers. Companies use a combination of marketing strategies, customer support models, and customer relationship management technology to frame an effective strategy to maintain customer relationship.

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University of Worcester


BMGT3003 Customer Relationship Management