BMGT3020 Advertising and Digital Communications

The Code BMGT3020 contains extensive writing on advertising and digital communications as designed by the University of Worcester. The writing and material of the module focus on the theories of digital marketing, and how they assist in developing advertising plans. These theories for digital marketers function as a framework that includes numerous strategies to effectively target an online audience. The Code BMGT3020, emphasizes the significance of digital communication and advertising for gaining an online audience.

What is included in this course?

Code BMGT3020 consists of writing which includes diverse techniques of digital marketing, such as email marketing, social media ads, video streaming, direct messages on mobiles, short ads on applications, and sponsored online posts. The Code BMGT3020 is written in a manner to help in understanding the concept from the first stage to the final stage of the advertising campaigns by businesses. Next, the Code BMGT3020 focuses on the available writings on the topic by studying the case studies and tools of digital advertising and communication.

Why should I choose this course?

In addition to this, the writing of the Code suggests digital advertising helped businesses effectively review their target markets, positioning, larger consumption, and creativity of the businesses. The University of Worcester focused its curriculum on the need for the dynamic and contemporary standards of education. Therefore, the Code BMGT3020 requires to development of a media portfolio as an assignment to give a practical approach. Lastly, online advertising ensures a stronger digital communication which gives businesses a deeper understanding of the needs of consumers which is the major driving force of businesses.

What is the focus of this course?

The Code BMGT3020 aims to strengthen the understanding of the advertising concepts, such as color, concepting, media evaluation, repetition, campaign, copy, and taglines. These concepts are for understanding the theoretical as well as the practical significance of the module on advertising and digital communication.

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University of Worcester


BMGT3020 Advertising and Digital Communications