Digital Marketing

The course Digital Marketing from the University of Central Lancashire is designed to combine theory and practice by educating the students on how to create and execute a digital marketing strategy.

What is included in this course?

Digital marketing refers to the advertisement of a product or service through digital channels in order to promote a particular brand and connect to the target customers with the help of the internet or other forms of digital communication. The course covers different aspects of digital marketing. During the course, the students are provided with all the tools that they need to help a business to promote its brand, product, or services with the help of social media, apps, E content, and websites. During the course, the students will create a portfolio of evidence that would demonstrate their workplace competencies, skills, and knowledge. The course includes topics such as data analysis, optimization, social media marketing, and relationship management.

Why should I choose this course?

During the assignment writing, the student will combine research and academic study with practical experience by performing the role of digital marketing for a domestic as well as an international organization. The assignment writing will help the individuals to understand the concept and intellectual digital behavior of marketing with respect to buying behavior of people in the digital market space. The assignment writing requires the student to create an individual self-directed project, a reflection of that project along with an evaluation with respect to the progress of that project. This program will help the students to get great qualifications along with a career boost in the future. The course is a good opportunity to develop knowledge and skills with the help of work-based learning.

What is the focus of this course?

The course in digital marketing will also help individuals to nurture their talent with the help of forward-thinking businesses. The course is best suited for those individuals who want to accelerate their career and develop it as professional digital marketing in the future.

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University of Central Lancashire


Digital Marketing