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Introduction
The term ‘Genocide’ means a systematic and planned destruction of partial or whole political, cultural, race, national, ethnic, and religious groups.[1] It is deliberated with various actions for a purpose in order to destroy or exploit the essential foundations of life. Genocide can be considered as causing bodily or mental injuries to a particular group of people, massive killing of members, putting conditions in life, and imposing mechanisms to prevent birth with the purpose of bringing to an end existence of a particular group. Hence, genocide is an illegal action and international law has recognized genocide as a crime and also prescribed punishment for the same.[2] Genocide takes place in a nation due to the choices made by the people. In a society, few people decide to murder the other group of people whom they consider as different due to the hate in their mind towards such people. In the same situations, there are other people who decide to sit by and allow it to happen, without taking any action against those who are attacking or to defend those who are being attacked. At the international level, genocide continues to happen as the leaders do not intervene or they won’t let the United Nation stop or intervene. The following essay highlights the social (political) and cultural context in which genocide can occur.
Crime of Genocide
The word ‘genocide’ has been derived from the Greek prefix genos which means tribe or race, and the Latin suffix cide which means killing. In broader terms, genocide is used to define the targeted actions of individuals or groups of individuals with the purpose of destructing a particular group of people. Genocide was first recognized as a crime by the United Nations General Assembly in 1946 under international law.[3] The Prevention and Punishment of the Crime of Genocide also known as The Genocide Convention codified genocide as an independent crime. 149 states in the world have ratified the Convention and hence they are bound to follow the rules and regulations prescribed in the convention. Further, it has been stated by the International Court of Justice, irrespective of the fact that a country has ratified the convention or not, they are still legally bound to follow the principle that Genocide is a crime, and the same is prohibited under international law.[4]
Article 11 of the Genocide Convention defines genocide as any of the prescribed acts that are committed by a group of people with the intention to destroy the other racial, ethnical, religious, or national group, in whole or in part:
- Killing members of a particular group.
- Causing serious mental harm or bodily injury to harm the members of the group.
- Forcefully transferring the children of a group to another group.
- Preventing the birth of a child within the group by imposing measures.
- Deliberately inflicting conditions of life on the members of a group in order to bring physical destruction.
However, the above definition faced various debates in the United Nations in 1948 but the same was approved by the Rome Statues of International Criminal Court under Article 6.[5] According to the above definition, there are two elements of crime, firstly the physical element in which any of the five acts if done by someone would amount to genocide, secondly, the offender must have an international to destroy wither completely or partially an ethnical, religious, national, or racial group.
According to the United Nations, the most difficult element is to determine the intent of the doer along with the fact that “cultural destruction does not suffice, nor does an intention to simply disperse a group.”[6] Therefore, the individual or group against whom the act of genocide has occurred must prove that perpetrator had a clear intention to destroy the religious, ethnic, racial, or national group completely. However, the same is not prescribed in the definition, but it has been laid down in many case laws that intention must be associated with the plan/policy of the state or an organization. There are other elements of genocide such as the target must be a group not a single individual, victims have been targeted deliberately not randomly, and opposed to the members of individuals of the group.[7] It must be further noted that it is not necessary for genocide to occur if it is done against the entire group as it can be done against a part of the group also.
Political Context of Genocide
Within the study of genocide, why genocide occurs has been one of the central debates over a period of time and the same can be determined through various studies from a range of disciplines. The important research endeavor is to identify the causes or conditions in which genocide takes place as there is the possibility to prevent the same from occurring. The most common reason for the occurrence of genocide, both in terms of quantitative and qualitative methods is political upheaval. Along with this, direct threats were given to the government that found a prominent reason for the occurrence of genocide. Political upheaval can be said to be a situation of abrupt change in the political community due to the formation of a regime or state through violent conflicts, defeat in international law, and redrawing of state boundaries.[8] With respect to this context, Melson has also emphasized the importance of revolutions behind the occurrence of genocide but according to him, there is another category that must be given equal importance such as collapses, radical system changes, and decolonization.[9] A context is provided by the political upheaval along with the political opportunity structure that makes it conducive to starting genocide.
Questions can be raised on the identity and legitimacy of the political community due to the removal of constraints of the previous political system.[10] Along with this, the group to which such a political party belongs could also be questioned. The concept of political upheaval provides a chance to question the people, and redefine the demos in institutionalized settings. The concurrent chaos and period of transition could be reasons why people rage against a targeted group. However, the external, as well as internal observers, can easily be distracted by the macro-transformational process. Political upheaval is hence, a motivational impulse and therefore it triggers genocide. Harff finds a considerable impact on the chance of genocide occurring since World War II, whereas Krain suggests that extra-constitutional modifications (a related concept) have a significant impact on this possibility.[11] Hence, the empirical foundation for this impact is enormous. Most importantly, it is shown that there are sufficient conditions for genocide to occur when an autocratic regime, the prominence of an elite’s ethnicity, and either an exclusive ideology or political unrest are present. As a result, the authoritarian form of the state creates a framework for genocide to take place, and the prominence of elite ethnicity can act as a catalyst. Finally, ideologies and political turmoil respectively act as extra motivators or structures for opportunities. While political unrest might contribute to genocide.
Cultural Context of Genocide
Genocide is not only distinguished due to its collective target but also due to the multifaceted character of the target group. It is a systematic and comprehensive undertaking. As coined by Lemkin, synchronized attacks are made in the form of genocide to affect the various aspects of the lives of the captive people.[12] According to him, techniques of genocide are divided into eight categories namely, biological, economic, social, political, cultural, religious, moral, or physical, The systematic and deliberate destruction of a culture is cultural genocide. The act of destroying the culture of another group or changing the cultural aspects of human beings is not an ethical practice. Every culture has its own characteristics and it should not be judged for having its own standards of morality and excellence unless such cultural practices have the ability to harm the public either mentally or physically.[13] Hence, cultural genocide is extended beyond biological acts or physical acts to destroy any group of people or community. It can be achieved by outright ban or imposing restrictions upon cultural practices, and beliefs. traditions, arts or language of the group. The outlawing of Jewish culture is a clear example of cultural genocide.
With respect to the cultural field, genocide takes place by destroying or prohibiting any cultural activity or cultural institutions by substituting vocational education in the liberal arts, with the purpose of preventing humanistic thinking. The primary cause behind this is that the offender thinks that such a culture or education is dangerous as it would promote national thinking. In the cultural context, genocide also occurs by substituting education, forbidding the use of language of a group, discouraging or banning liberal arts education, destroying the national monuments, galleries, museums, and archives, and controlling the cultural activities of a group.[14] Hence, it can be said that genocide is not an immediate destruction of a nation. The intention of genocide is rather to indulge in coordinated plans comprising different actions, the purpose of which is to destroy the essential foundation of national groups and their lives. The groups make such plans to disintegrate the social and political institutions, of religion, national feelings, culture, language, and the economic existence of such national groups.[15] Along with this they have the objective to destroy the dignity, health, security, lives, and liberty of the individual groups of a particular group. It is true that every nation is an essential element in the community of the world and the same is represented by the intellectual vigor and culture that are created by different components of the national group. The idea of a nation signifies original contribution and constructive cooperation depending upon genuine culture and traditions in a developed national psychology.[16] When a nation is destructed by acts such as genocide, it leads to loss of future contribution as well as the growth of the world. Therefore, cultural consideration calls for action and international protection of cultural, religious, and national groups because the whole heritage is made up of contributions from every nation. The lack of the codification of cultural genocide also makes it easier for national as well as international organizations to reshape and adapt the legal norms.
Conclusion
To conclude, the term genocide is used to define the systematic and planned destruction of parts or whole of a race, cultural, religious, national, political, or cultural group. It is a deliberate effort to destroy an essential foundation of life. According to the United Nations, Genocide is referred to the massive killing of group members by causing bodily or mental injuries to a group of people, imposing restrictions to live life to the fullest, and Imposing mechanisms to prevent birth. Genocide incidents are not unique in the modern era and hence efforts have been made by organizations to protect the same to occur. People participate in groups that support genocide to have a feeling of security during unstable times. It is true that genocide is not inevitable and hence efforts must be made by the international community to prevent the same. In the political context, genocide occurs due to radical changes in the system, collapses, and decolonization. Hence, political upheaval becomes a motivational impulse to trigger genocide. Political turmoil and ideologies of a particular group also act as extra motivators for the occurrence of genocide. In the cultural context, genocide takes place to destroy the language, culture, art, and national monuments of a particular culture. Apart from this restrictions are also imposed upon the cultural beliefs, traditions, practices, and activities of a particular group. Therefore, adequate methods have to be taken to protect the culture and heritage of every nation.
References
Bilsky L., and Klagsbrun, R., ‘The Return of Cultural Genocide?’ [2018] 29 European Journal of International Law.
Cohen, R. Z., Canada’s first nations and cultural genocide (2016 The Rosen Publishing Group, Inc)
Harff, B., ‘No lessons learned from the Holocaust? Assessing risks of genocide and political mass murder since 1955’ In Genocide and Human Rights (2017 Routledge).
Harff, B., Genocide and political mass murder: Definitions, theories, analyses. In States and Peoples in Conflict (2017 Routledge).
Horowitz, I. L.,Taking lives: Genocide and state power (2017 Routledge)
Jones, A., Genocide: A comprehensive introduction (2016 Routledge).
Kingston, L., ‘The destruction of identity: Cultural genocide and indigenous peoples’ [2015] 14 Journal of Human Rights.
Luck, E. C., Cultural genocide and the protection of cultural heritage (2020 Getty Publications).
Melson, R. F., ‘The Armenian genocide as precursor and prototype of twentieth-century genocide’ In Is the Holocaust Unique? (2019 Routledge).
Naimark, N. M., Genocide: a world history (2017 Oxford University Press).
Novic, E., The concept of cultural genocide: an international law perspective (2016 Oxford University Press)
Quigley, J., The genocide convention: An international law analysis (2016 Routledge).
Rummel, R. J., Power kills: Democracy as a method of nonviolence (2017 Routledge).
Shaw, M., What is genocide? (2015 John Wiley & Sons).
Van Schaack, B., The crime of political genocide: repairing the genocide convention’s blind spot. In Genocide and Human Rights (2017 Routledge).
Weiss-Wendt, A., The Soviet Union and the gutting of the UN Genocide Convention (2017 University of Wisconsin Press).
[1] Martin Shaw, What is genocide? (2015 John Wiley & Sons).
[2] Adam Jones, Genocide: A comprehensive introduction (2016 Routledge).
[3] Irving Louis Horowitz, Taking lives: Genocide and state power (2017 Routledge)
[4] John Quigley, The genocide convention: An international law analysis (2016 Routledge).
[5] Norman M. Naimark, Genocide: a world history (2017 Oxford University Press).
[6] Anton Weiss-Wendt, The Soviet Union and the gutting of the UN Genocide Convention (2017 University of Wisconsin Press).
[7] Beth Van Schaack, The crime of political genocide: repairing the genocide convention’s blind spot. In Genocide and Human Rights (2017 Routledge).
[8] Barbara Harff, ‘No lessons learned from the Holocaust? Assessing risks of genocide and political mass murder since 1955’ In Genocide and Human Rights (2017 Routledge).
[9] Robert F. Melson, ‘The Armenian genocide as precursor and prototype of twentieth-century genocide’ In Is the Holocaust Unique? (2019 Routledge).
[10] R.J. Rummel, Power kills: Democracy as a method of nonviolence (2017 Routledge).
[11] Barbara Harff, Genocide and political mass murder: Definitions, theories, analyses. In States and Peoples in Conflict (2017 Routledge).
[12] Leora Bilsky and Rachel Klagsbrun, ‘The Return of Cultural Genocide?’ [2018] 29 European Journal of International Law.
[13] Elisa Novic, The concept of cultural genocide: an international law perspective (2016 Oxford University Press)
[14] Lindsey Kingston, ‘The destruction of identity: Cultural genocide and indigenous peoples’ [2015] 14 Journal of Human Rights.
[15] Edward C. Luck, Cultural genocide and the protection of cultural heritage (2020 Getty Publications).
[16] Robert Z. Cohen, Canada’s first nations and cultural genocide (2016 The Rosen Publishing Group, Inc)
Bob is establishing a poor impression for his co-workers as a team leader. He actively participates in prejudice and categorizing rather than opposing them. He obviously doesn’t value the diversity on his staff and isn’t making use of it for the good of the company. Brad should tell Bob that he disagrees with his viewpoint and that he would prefer to get to know his co-workers without having them introduced in this way. He should alert the management if he observes overt discrimination and frequent mentions of their diversity. Bob is undoubtedly displaying discriminatory behaviour toward his own members of the team. He is uncomfortable with the wider selection of diversity and tends to think that he must help Bill bearing the team’s load. Regarding the team’s experience, appearances, nationality, sexuality, fitness, employment status, marriage and parental status, race, and religious affiliation, none of these factors are shared for this project. Bob divides up the team members in this way. Bob is eventually biased toward them and has engaged in harassing, bigotry, labelling, mockery, insults, and prejudice. Brad should go immediately. He has to file an official complaint against Bob as soon as possible. Brad should depart and let them known that he does not wish to work for such a person after he has finished his legal complaint.
Bob do not like much of his team. He is just working with them as he has no other option. He thinks that only he and one of his classmate friend Bill are the normal and rest all other do not deserve to work in such kind of big organization. He finds issue in all the team members regarding their food smell, colour, tattoo, speaking tone, introvert nature, age, and by sexuality. He has his own assumption that Tyrell will not work for a long time so he does not give him longer task. The reason behind his thought is, Tyrell is the only black person in the team and he will not feel comfortable in the working and leave the job by self. This shows is level of racism. Along with this, Calling Brenda “a blimp”, Stan as a “hundred-year-old guy”, etc are also example of criticising other by their look. He also stated that why Jay is wearing turban and what is the need to wear turban in America. He does not respect any other culture apart from his own.
It is highly important for group members to take action against it. The group members should notify the company’s human resources division together if they become aware that their boss is actively categorizing and discriminatory against them (Marcus, & Fritzsche, 2016). Any member of the team may expose him to his supervisors if they were aware of what he was saying about them. It is critical that the team recognise the value of diversification in the project. At project meetings both at the start of the project and throughout, the project leader needs to emphasise the value of accepting and appreciating diversity. Unfortunately, Bob has probably done harm that cannot be undone and will probably never be able to. Whenever a worker is treated differently from other workers because of a privileged status, such as ethnicity, colour, nationality, gender, belief, handicap, maternity, age, or service in the military, discrimination has taken place. Employees may experience bias if they are excluded from particular opportunities, but it may also take the form of harassment or unwelcome attention because of a protected status. If at all possible, workers should contact with director or senior executives to discuss their discriminatory behaviour. Sometimes simply being conscious of how certain behaviours affect others is sufficient to put a stop to the hostile workplace. If the director is not reachable, write to him in a letter outlining the instances in which the individuals were subjected to bias and requesting an end to the practise.
Members of the team should adhere to the company’s reporting procedures for instances of harassment or discrimination (Gopalkrishnan, & Babacan, 2015). As their boss is complicit in the prejudice, they may still mention it to their director or the human resources division if the firm doesn’t have a report system in place. Workers should be careful to obey by any policies that are in place because many firms have appointed a special person to handle complaints of retaliation and harassment. They need to be very clear that they find the prejudice or harassment intolerable. Employees should Seek legal advice if they are too hesitant to address this with their company’s executive officers. Lawyer might be able to help you prepare a letter or notify an individual in a way that is more acceptable for them.
There are several actions required to take from management for improving the diversity at workplace. Bob needs removing from this leadership role since he might ruin the company’s atmosphere. He should also change his behaviour, too. The organisation must consider if they want to keep him on staff at all if he shows no signs of changing his attitude and behaviour. As the project manager, Bob must be replaced. Employees from disadvantaged minorities should be given high-value apprenticeships and fellowships by leadership so they can rise more swiftly into important positions within the company. The management must set up a diversity education programme for both present and prospective employees (Nijkamp, Poot & Bakens, 2015). The executive team and other managers most certainly need diversity training, which will surprise them when it highlights their weaknesses. They can then use their newly acquired knowledge to start effective cultural sensitivity training across the organisation. It is necessary to designate a new project manager and have conversations about the value of diversity throughout the rest of the project. In order to value difference, recognise differences, and promote involvement from all team members, the project manager must create and foster a courteous and encouraging work atmosphere. The leader must create expectations, express them clearly, and model the anticipated behaviour. Bob has to be replaced by a leader who supports diversity and is aware of it. Team spirit will benefit from this.
Strict action should be take against Bob and it should be asked to him, whether he is still open to change his mind set regarding the discrimination or he want to find a new job. It will also improve morale in the employees and they will feel more comfortable in working. It will also help in increasing team productivity. There are myths about older people that they are less open-minded, less eager to learn (especially when it comes to technology), less enthusiastic, and won’t stick around at work for very long because of their age, lifestyle, and experiences. There are presumptions about younger people or fresh graduates’ lack of commitment and experience (Godfrey, et al., 2020). Seniority may also serve as justification for superiority. Younger candidates often receive less money and benefits. Additionally, there is discrimination against employing men and women due to the perception that one group is more competent than the other. Compared to men, women are more frequently hired for entry-level jobs and given promotions. Salary disparities, protracted probation, downsizing, and firing are also prevalent. Senior Management should ensure that staff members are knowledgeable about the many anti-discrimination legislation that are currently in effect. Investigate both domestic and international legislation because they will aid in the development of a definition of discrimination (Kottak, 2015).
They should reassure the staff that, regardless of whether Bob is involved or not, discrimination laws apply to everyone and that such behaviour won’t be tolerated. For the advantage of company and employees, abide by the guidelines that have been laid forth for you. A collection of organization-specific policies should be developed by leadership. The company should explicitly express in the policy that it does not accept or support racial bias. organisation need to make employee clear the meaning of prejudice, its manifestations, and the actions that make it up. For all managers, including Bob in the case study, from top to bottom ranking, this policy should be unforgiving. Include how employees can report discriminatory practices, as well as the process for taking disciplinary action (Gay, 2013). An efficient and appropriate investigation method can strengthen prevention. In Bob’s case, Brad might serve as an illustration that could serve as a witness to the discriminatory behaviour. It shows your commitment to your principles and your attempts to investigate concerns and find the truth. The protocols for acquiring and evaluating evidence should be included in the internal audits, together with instructions for an immediate inquiry and the assignment of trained employees to the case.
Bob’s direct supervisor is required to take strict action against him. She can do this by carefully evaluating business procedures or rules to ensure that staff’ needs are met, as failing to do so could have an effect on output, efficiency, staff commitment, and contentment. Additionally, since this topic is rarely or never discussed, businesses and staff are left in the dark about how to deal with bias. Staff turnover will frequently occur as a result of the lack of effective solutions to the problem (Triana, et al., 2019). If we believe that Bob’s boss is unaware of the circumstance and that his acts are an unique incident within the company, the supervisor will probably severely reprimand Bob or perhaps terminate his employment. He should directly contact him into the workplace and inform him that, as a result of his insensitivity and lack of awareness of diversity, the corporate now flows the risk of being sued. He should be given the option of taking specificity classes and comprehension diversity classes. Depending on the organizational culture and nature of the firm, anti-discrimination policies may vary widely, but it is important to stress that employees have a right to work in an environment where their knowledge, abilities, and skills are the most important factors in their success. She ought to inform him that the increased turnover rate can be caused by the employees as well as by his incapacity to look beyond his immediate surroundings. She ought to explain to him that everyone contributes something unique a strength, if you will. In order for the business to make the most profit, it is his responsibility to be able to hire, educate, and fully use each employee. If he objected, she should give them his pink slip and give him till the end of the week to complete the task at hand, grab his belongings, and depart with all badges and company property turned in.
She needs to encouraging workers to come forward and take part in the inquiry while reassuring them that their identities will be kept private (to a fair extent) and that those who file complaints will always be safeguarded. Establishing clear processes and guidelines is another approach to educate workers about proper workplace conduct in your nation (Martin, 2014). It is not adequate to not taking any action against Bob just because his team provide the best productivity in the organization. Even if leader consider this factor, Bob needs to understand that diversity is a potential reason why his team is working on creative ideas and giving the best result. She ought to inform him that the increased turnover rate can be caused by the employees as well as by his incapacity to look beyond his immediate surroundings. She ought to explain to him that everyone contributes something unique a strength, if you will. In order for the business to make the most profit, it is his responsibility to be able to hire, educate, and fully use each employee. If he objected, she should give them his pink slip and give him till the end of the week to complete the task at hand, grab his belongings, and depart with all badges and company property turned in.
References
Gay, G. (2013). Teaching to and through cultural diversity. Curriculum inquiry, 43(1), 48-70.
Godfrey, M., Kim, J., Eluère, M., & Eys, M. (2020). Diversity in cultural diversity research: A scoping review. International Review of Sport and Exercise Psychology, 13(1), 128-146.
Gopalkrishnan, N., & Babacan, H. (2015). Cultural diversity and mental health. Australasian Psychiatry, 23(6_suppl), 6-8.
Kottak, C. P. (2015). Cultural anthropology: Appreciating cultural diversity. McGraw-Hill Education.
Marcus, J., & Fritzsche, B. A. (2016). The cultural anchors of age discrimination in the workplace: A multilevel framework. Work, Aging and Retirement, 2(2), 217-229.
Martin, G. C. (2014). The effects of cultural diversity in the workplace. Journal of diversity management (JDM), 9(2), 89-92.
Nijkamp, P., Poot, J., & Bakens, J. (Eds.). (2015). The economics of cultural diversity. Edward Elgar Publishing.
Triana, M. D. C., Jayasinghe, M., Pieper, J. R., Delgado, D. M., & Li, M. (2019). Perceived workplace gender discrimination and employee consequences: A meta-analysis and complementary studies considering country context. Journal of management, 45(6), 2419-2447.
Introduction
Good management practices are described as the process, activities or techniques which are efficient at attaining the expected performance while rendering the desired results of the work environment. Additionally, this incorporates by periods and outcomes in ongoing improvement as new technology, information as well as awareness of specific problems is formed. As per the given case study, this report is based on Netflix, which is known to be one of the largest media or entertainment firms in the world. It has been in the year 1997 by two entrepreneurs named Marc Randolph and Reed Hastings. They are concentrated on 3 key segments of business domestic, international streaming and domestic DVD (McFadden, 2022). The report aims to critically assess the present Netflix’s management practices.
Netflix’s mission and vision statement are to be the best international entertainment distribution service. Moreover, their strategic management has been utilising corporate vision to inform the guidance of business growth (Netflix, 2022). While the mission statement is utilised to direct the attainment of high performance. Netflix’s mission statement has been promising for consumers with satisfying service, investors with aspect for survival, suppliers with a proficient partner and profitable development and staff to attractive with large effects. While the values of Netflix support the particular skills and behaviours which they specifically value in fellow staff. Moreover, this incorporates all the things from judgment to unselfishness, creativity, inclusion, courage, and so on. So, by bringing into line with its mission and values, the respective firm has been representing its strategic goals of being in a higher position into rivals, after undertaking huge competitors like Amazon, Walmart and others.
Netflix’s management style has been developed through Hastings recruiting as well as keeping their proficient staff. They have developed from lessons which he accumulated from the last business failure in addition to challenging circumstances in their early days. Within the book, Hastings which is known as “No Rules Rules” Netflix’s success is requested to be due to unorthodox work culture as favoured through Reed Hastings’s style of management. Moreover, some of the cultures incorporate vacations unlimited, not any particular code of dressing and not having approval for expenditures are some of the main attributes which are reinforced Through Hastings. In addition to this, in case staff disapproves firm, they may be rewarded with advantages such as promotion. Though, its style involves considering risks as well as providing freedom to workers to gain faith as well as develop creative entities (Allyn, 2022).
Alignment of these three elements
The Reed Hastings management style has modified from an autocratic to a participative style as time goes on (ILC, 2021). So, the particular style has outcomes him in listening towards the staff’s ideas and also trying to acknowledge the worker’s ideas in addition to a few questions related to how those ideas may perform. Therefore, without criticizing he tried to obtain much more honesty and direction from its staff than being confrontational. The style of management is effective along with the respective firm’s vision to continue the business growth as well as keep developing to become the growing company within entertainment duration. In addition to this, Netflix’s mission has also been promising for consumers, its staff and investor with efficient help and services, which is only probable because of the participative and well-developed style of management. Hence, through aligning with values and mission, Netflix has been showcasing their strategic goals of being in a higher position in the competition as an outcome that Hastings has been conveying with other works to come up with new thoughts as well as keep customers’ desires, workers and investors.
Battle of Streaming Giants concentrates on raising the platform of streaming within the pandemic which is the key player in the media sector. Though the key aspects which are the main challenge areas incorporate the weakness of customers in which viewers are not interested to pay the subscription which is needed to develop a larger number of channels. As it would fade within particular pressures. So, films are distributed at a lower cost through streaming as compared to cinema halls or theatres that have permitted various firms such as Amazon, and Netflix considering the huge risk associated with the content (Mottram, 2021).
Sustaining and thriving in the given situation states that the firm needed to constantly come up with several new thoughts to assures products or services’ effectiveness, with keeping its key stakeholder which is wholly involved in them. So, this represents that issues have to be resolved simpler and quicker last few days. Also, creativity in the business assures the formation of new content which may assist in business growth. Though, Netflix’s success depends upon 3 factors, the initial and vital ones that are being ready for any form of modifications. The other reason for the growth is data analytics and customer science. At last, the third reason is organisational accountability, freedom and discipline for staff (Pinker, 2020).
Decision-making plays a vital role in the procedures of management and planning. Additionally, Netflix has announced a plan for obtaining an issued about two billion into bonds with the intent of funding the business activities for new shows and content acquisition formation (Pontefract, 2019).
Data deriving decision making: Whole forms of decisions formulated at Netflix are derived from insights of data. So, Netflix’s decision-making initiating from decisions associated with marketing tactics, and design programs, to decisions related to future content are mainly obtained from data insights (Sokolowski, 2020).
Allyn, B., 2022. Netflix CEO Embraces ‘No Rules,’ But Work Is Anything But Chill. [online] NPR.org. [Online]. Available at: https://www.npr.org/2020/09/15/912917612/netflix-ceo-embraces-norules-but-work-is-anything-but-chill. [Accessed 15 September 2020].
ILC., 2022. ILC. www.ilc.one. [Online]. Available at: https://www.ilc.one/post/netflix-ceos leadership-transformation-a-shift-from-autocratic-to-participative-style. [Accessed 15 September 2021].
McFadden, C., 2022. The Fascinating History of Netflix. Interesting Engineering. [Online]. Available at: https://interestingengineering.com/the-fascinating-history-of-netflix. [Accessed 4 July 2020].
Mottram, J., 2021. War of the streaming giants: 2021 set to be a bumper year for film on TV, The National. [Online]. Available at: https://www.thenationalnews.com/arts-culture/film/war-of-the-streaming-giants-2021-set-to-be-a-bumper-year-for-film-on-tv-1.1149661. [Accessed 19 January 2021].
Netflix., 2022. Netflix – Watch TV Shows Online, Watch Movies Online. [Online]. Available at: https://www.netflix.com/in/. [Accessed 2022].
Pinker, A., 2020. What we can learn from the innovation culture at Netflix. Available at: [Online]. Available at https://medialist.info/en/2020/05/06/what-we-can-learn-from-the- nnovation-culture-at-netflix/.[Accessed 6 May 2020].
Pontefract, D., 2019. The Netflix Decision Making Model Is Why They’re So Successful. [Online]. Available at: https://www.forbes.com/sites/danpontefract/2019/02/04/the netflix-decision-making-model-is-why-they’re-so-successful/?sh=64e0d2b373bc. [Accessed 20 April. 2022].
Sokolowski, T., 2020. How data drives decision-making at Netflix. [Online]. Available at: https://outsideinsight.com/insights/data-drives-decision-making-netflix/.[Accessed 2020].
Introduction of the chapter
The research technique provides an explanation of the research being conducted by the researcher. This chapter’s research methodology will include all of the study objectives, as well as all of the processes useful for achieving the research’s goal. After completing this phase, the researcher will conduct an examination of the numerous selected research methodologies. After completing all of these analyses, this part will explore the research’s shortcomings as well as a multitude of ethical problems. In this section, the researcher onion model is used as the basis for the research methodology.
Research philosophy
The research philosophy is applied in such a way that the data concerning an analysis needs to be acquired, thoroughly examined, and should be used in accordance with the philosophy. This research takes into consideration three distinct philosophical perspectives: pragmatism, interpretivism, and positivism. The positivism philosophical school is concerned with the quantitative collection of data, which is subsequently included into the study. Positivism is a school of thought that holds that the best way to conduct research is to collect data from an extremely large data sample that is also structured. The idea of interpretivism runs counter to the philosophy of positivism, which involves conducting in-depth research on representative samples of data. The gathering of qualitative data is what this term alludes to. The philosophical school known as pragmatism incorporates aspects of both positivism and interpretivism into its framework (Cazeaux, 2017). This philosophy gives the researcher the ability to take use of the benefits offered by both of the other ideologies.
Approach used for research
The research strategy refers to the plan for conducting research. Essentially, deductive and inductive methods are the two methodologies utilised in research to investigate the research undertaken. Inductive research is utilised to generate theories and construct them, as well as to collect qualitative data for analysis. This approach’s conceptual foundation is built on the themes. On the other hand, the deductive method of research is commonly employed for detecting the falsification of existing literature (Manning, and Stage, 2015). This research methodology is best suited for quantitative data analysis.
Design used for research
The research design is utilised to examine the overall framework. This research can be conducted using any of the accessible methods. This research design incorporates several typical methodologies, including a systematic literature review, action research, survey, interviews, and a case study.
Choice for research method
The investigation of the research can be conducted using either of the two available research procedures. qualitative and quantitative are the two types of methods. These research approaches can be utilised in a variety of permutations and combinations. Multiple method selection, mixed and single method selection (Petrovsky, 2018).
Horizon of time
In the research approach, the time horizon refers to the collection of data within a specific timeframe. Cross-sectional and longitudinal sections are the two sorts of time frames. The longitudinal time frames need the systematic collecting of participant data. In contrast, cross-sectional time ranges include one-time data collection.
Techniques of data collection
Data collection procedures refer to the collection of data necessary to achieve the research’s aims. Primary and secondary approaches are the two sorts of data collecting methods that can be employed. The primary data collection approaches involve gathering data directly from the source through experiments, surveys, and participation in observational activities (Birch, 2014). In contrast, secondary data is obtained from users who are not the original source or from material collected by other authors and writers for their own research (Martins, da Cunha, and Serra, 2018).
Data Analysis technique
Frequency analysis will be used to examine the key quantitative data gathered from the survey questionnaire. Visualization tools like bar graphs and pie charts will be used to further analyse this data. Thematic analysis will be used to examine the secondary and qualitative data obtained from the systematic literature review (Khan, and Adil, 2013). There will be a variety of topics against the research objective 1 produced using thematic analysis.
Research limitations
Methodological issues such as reliability, viability, and feasibility are all eliminated by doing this research using mixed methods. However, the high time requirement of this study paper’s research methodologies will have to be overcome if it is to stay on schedule.
References
Birch, B., 2014. Data collection. In The Oxford handbook of corpus phonology. Oxford University Press.
Cazeaux, C., 2017. Art, research, philosophy (p. 202). Taylor & Francis.
Khan, M.N. and Adil, M., 2013. Data analysis techniques in service quality literature: Essentials and advances. Serbian Journal of Management, 8(1), pp.95-112.
Manning, K. and Stage, F.K., 2015. What is your research approach?. In Research in the college context (pp. 29-54). Routledge.
Martins, F.S., da Cunha, J.A.C. and Serra, F.A.R., 2018. Secondary data in research–uses and opportunities. PODIUM sport, leisure and tourism review, 7(3).
Petrovsky, A.B., 2018, August. Multi-method technology for group multi-attribute choice. In 2018 3rd Russian-Pacific Conference on Computer Technology and Applications (RPC) (pp. 1-5). IEEE.
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